Why employer branding is critical for physician recruiters

Posted by Doximity TF Team

Do physician candidates hope to work for an organization like yours? That's where employer branding comes in. Employer brand is out there and if you don’t define your employer brand, someone else will define it for you. In fact, 84% of job seekers say reputation of a company as an employer is important, according to a 2018 Talentnow survey. Are you doing what you can to build your company's brand?

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Filed under Employer Branding

Is your organization a great place to work? Your employer brand should answer that question.

Posted by Doximity TF Team

Whether you realize it or not, most of the purchases you make are likely the result of good branding. Take those adhesive bandages in your bathroom cabinet: did you buy the generic brand or the trademarked brand? Most of us don’t even recognize the term “adhesive bandages” – we know them as Band-Aids® – and we call them that (and purchase them) because of branding. A generic store brand may offer a nearly identical product, but there’s just something about the branded product that’s more appealing.

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Filed under Doximity Recruiter Profile, Employer Branding, Career Pages

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Hire the right physicians on Doximity, the world's largest medical network. Physician recruiting news & best practices from the Doximity Talent Finder Team. 


 

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