With thousands of job posts out there for doctors to view these days, getting interest in your job can feel like a near impossible task.
It’s obvious that physicians are in high demand, but perhaps what’s less obvious are the nuances and subtleties in every job post that can either attract or detract physicians from that particular opportunity. While often we like to focus on the positives about your job, it’s also important to be aware of these pitfalls, so you can avoid them.We’ve asked our expert Client Success team about common mistakes they see when it comes to a physician job post. Here are the 11 things they say NOT to do in your job posts:
1. Using ‘$’ signs instead of giving a specific amount. Compensation is one of the top factors that play into a physician’s decision to take a new job opportunity. If you really can’t give a specific dollar amount, try providing a range. If you can’t give a range, try including something like 'lucrative opportunity' instead of just ‘$$$’.
2. Including the phrase “call for details”. Let’s be honest -- physicians likely don’t have the time, nor want to make the time to call you just to get the details of your job opportunity. If the details of the opportunity are not clear in the job post (even if the opportunity is a physician’s dream job) they will likely ignore your post and move on. Instead, make sure to include as many of the position’s details as you can in the post itself. That way, the doctor will have enough information to decide if they want to pursue it or not.
Further, when communicating with patients virtually, you lack the doctor office setting, provider and office support staff, and body language that plays into the patient experience of seeing their provider. A telemedicine doctor needs to be able to have excellent communication in order to make the patient feel confident and content about the care they are receiving.
3. Not optimizing for mobile. Physicians are adapting to smart phones faster than the typical American, and they are busy people who are often on the go. Moreover, 73% of all job seekers are searching for jobs on mobile devices. Make your job posts concise and clear enough for a physician to read in less than 5 minutes, from any device.
4. Not providing an external URL. Including a URL to your organization’s website in the job post is a great way to drive traffic to your website and allow physicians to find out more details, in addition to seeing other job opportunities that may be of interest to them.
5. Not using formatting. Job posts with long, continuous blocks of text can be daunting to look at. Rather than writing one long paragraph of details about the job, try breaking the text down into smaller paragraphs, which can be easier on the eye. Additionally including bullets and bolding important words can make your opportunity more visually pleasing. Mostly importantly, it helps highlight the most important details for passive job seekers, who mostly likely will glance at the whole job post at first, to decide if they are interested.
6. Including too much information. We talk a lot about how important it is to add details into your job posts, but there IS such a thing as including too much information. Keep clinicians engaged by including only the key details of the job and location. You will have a chance to tell them more later.
7. Overusing exclamation points (especially in a job post title). When used sparingly, an exclamation point here or there can help to emphasize a job or show enthusiasm; however, they are often used too frequently and in excess, which looks inauthentic. We recommend refraining from using exclamation points in the title of a job post as well as refraining from using more than one in the body.
8. Using all caps. This goes for both the subject line and the body. Similar to exclamation points, using all caps can indicate desperation. This may turn physicians away rather than attract them.
9. Including cliche/overused phrases. Certain phrases are so frequently used in job posts that they lose meaning. Some of the most overused phrases in job posts that our team has seen include "team player" and "salary commensurate with experience.'' Be creative with your phrasing.
10. Overdoing the punctuation.To ensure mobile optimization, avoid using special punctuation in your job titles. Keep it simple to ensure your job title is a clean read, regardless of the device it’s being viewed on.
11. Centering it around yourself, rather than the physician. Instead of saying “I have a facility in X looking for X”, try rephrasing your post to something more physician-focused like “X medical center is offering an opportunity for an X physician.
Again, we know recruiting physicians is a tough task and we hope these tips will help make your recruiting more successful in the long run. If you’re interested in learning even more about how to write an outstanding job post, check out our tip sheet, 5 Ways to Increase Your Job Post Engagement.