Mobile is everywhere, and if you’re like most of us, your mobile phone is simply part of your everyday life. It’s your alarm clock, your camera, your office, your GPS, and more.
Today, more than 70% of adults in the U.S. own a web-enabled smartphone or other wireless device, and the average U.S. consumer owns 7.2 internet-connected devices. Physicians are well-known for being early adopters of technology, so it’s no surprise they’re highly mobile as well. But are you getting your messages into the hands of these candidates? If you aren’t using mobile for physician recruitment you’re in danger of missing out on top talent.
Mobile is significant for job searches.
A staggering 90 percent of job seekers now use mobile devices in their job search (per Mobile Strategies 360), and 78% of candidates would apply for jobs on their mobile phone. We can break it down by age groups, too: over 50% of people aged 44-54 and 35% of people aged 55 and over use their mobile devices to search for jobs. Yet there’s a distinct mismatch between employers and job seekers when it comes to mobility. Mobile job searches are convenient, but most candidates say small screens and difficulty applying on a mobile device are key barriers. Does your recruiting strategy ensure your candidate’s mobile experience is great? We mapped out a few ways to ensure your recruitment is optimized for mobile in another article here: Why mobile is the new physician recruitment frontier.
Our primary work devices are now mobile, too.
In 2016, WirelessWeek reported that 38.8% of the workforce was truly mobile, and that will increase to 42.5% by the year 2022. They wrote:
“As workers become increasingly mobile, so does their primary work device. Employees are moving toward smaller, more portable devices, and tablets, wearables, and ultrabooks are expected to be the primary work devices by 2020. In particular, wearables will see considerable adoption as the segment moves beyond a fad into delivering purposeful experiences and driving economic efficiencies.”
One such wearable device physicians have proven their love for is the Apple Watch (photo courtesy of Apple.com). It functions much like a mobile phone and the Doximity app brings a secure HIPAA-compliant messaging, an e-fast number, a journal feed – and your jobs – right to their wrist.
Mobile could be your best diversity recruiting strategy, too, as mobile smartphone adoption cuts across demographics. According to Workology, minority populations utilize smartphones three times more frequently in their work.
How much does your mobile recruitment strategy matter? Take these numbers in then consider this: the number of mobile searches overtook desktop searches on Google last year.
Physician recruiters who are on the go can use mobile technology to source great candidates, too. The Doximity Talent Finder app helps you identify physicians who could be a good fit, personalized outreach that’s not invasive, and more. We invite you to download it now.