Not all that long ago, you weren’t using applicant tracking systems, vendor management systems, or the Cloud for physician recruitment. So given the "wired" nature of our society today, it only makes sense that you reach out using all the technology at our disposal—and mobile recruitment is the one thing you can’t overlook.
Mobile has become an integrated part of our lives since the first Blackberry was launched in 1984. Recent reports have shown that as many as nine in ten healthcare providers are using smartphones, and nearly as many have adopted tablets. Nearly 1 in 4 US doctors is already using an iPhone 6. In fact, physicians are upgrading to the iPhone 6 nearly twice as fast as the general public—and they’re finding creative ways to integrate them into patient interactions and other aspects of medicine.
Regardless of the model or brand name of their devices, physicians are using mobile technology to get a leg up on in many arenas, including career opportunities. It can give physician recruiters a leg up, too.
At its core, mobile recruiting is about recognizing that people are no longer sitting in front of a computer. That means physician recruitment must move towards providing candidates with information they want anytime, anywhere, on any device.
Use of mobile devices is definitely accelerating the recruitment and hiring process. How? They speed the rate of access to job information, social media chatter, and communication with recruiters and employers—and it all happens a lot more quickly than the days of sending paper CVs or even the more current practice of emailing information from a desktop computer.
There’s a reason Doximity membership has grown to over 400,000 physicians: It’s the smart, mobile app for the smart, mobile physician. Among its many uses, physicians can browse career opportunities as well as receive targeted career opportunities. Physician recruiters can position their career opportunities strategically where physicians are already networking.
Take a look at these other current statistics and you’ll see that mobile recruitment isn’t visionary, but necessary.
- 1 billion employment searches were conducted this year using a mobile device
- 72% of job seekers want to receive career opportunity information on their smartphones
- 70% of job seekers are using mobile technology and 70% of them act within an hour (only 30% of PC searchers do)
- 62% of passive job seekers will explore a company’s career page on mobile
- 61% of people have a better impression of a brand based on their mobile experience
- 40% of mobile candidates will abandon a non-mobile friendly application process
If you’re not convinced that mobile is a crucial part of the physician recruiting lifecycle, here’s another interesting fact: physicians these days often have more than two screens. Manhattan Research conducted a survey of 3,015 physicians in 25 specialties and concluded that physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens. Imagine that.
Are you investing in mobile technology so you can recruit physician candidates at maximum efficiency? If not, you should be. Mobile recruitment is here to stay and it’s likely to become your recruitment mainstay.