Physician recruiting isn’t simply about hiring physicians. It’s about matching the right physicians with the right opportunities.
Physician recruiters like you can now use Doximity Talent Finder to prescreen and source potential candidates based on training, experience, geographical ties, salary, and other criteria. You can then contact physicians privately via the Doximity network. Even more, a physician who receives a DocMail message from you can also view your Doximity recruiter profile. So how do you make the most of your profile? Try these six tips.
1. Say “cheese!”
A profile photo isn’t just a detail; it’s a must-have element. But not just any photo will do—choose a professional headshot of yourself. It puts your face with your name, which means candidates are far more likely to connect with you. We’ve learned that profiles without photos, or profiles that use a logo or a “non-headshot” (like photos of your team or children), receive fewer responses from candidates on average.
2. State your business.
You know who will see your profile, but why are physicians seeing it? What words would a doctor be looking for? If you recruit for a certain specialty or location, make sure that’s included right up front, “I am passionate about creating relationships with Hospitalists and enjoy introducing outstanding physicians to communities in need.” Include your years of experience, too. “I’ve been building strong professional relationships with physicians for over 12 years.”
3. Write from the physician’s point of view.
Keep your physician candidates in mind when you write your profile. Don’t write from your perspective. Don’t write from your business or client facility’s perspective. Write from your physician candidate’s perspective. We see things like this frequently: “My client has an urgent need.” Instead, you could write: “I’m looking for a physician to work immediately for a top-ranked facility.”
4. Show physicians you’re good at what you do.
Have a successful track record? Won a pertinent industry award? Drop in an accomplishment (or two) right up front. If it’s something measurable, that’s even better. Don't forget pertinent industry associations, either. “I've been a member of the Association of Staff Physician Recruiters (ASPR) for eight years and I have earned an ASPR Fellowship Certification.”
5. Give it some personality.
You’ve communicated what you do—now communicate who you are. This isn’t pulp fiction, so keep it professional but add some personal flavor. It can also be a good conversation starter. Are many of your candidates interested in golf, travel, food…what? Tell them you share an interest and get the dialog going.
6. Keep it short.
We all suffer from information fatigue—so keep it simple and keep it short. Here's a recruiter profile that sums up work and personal interests in three short sentences: At the office I work to match Emergency Medicine physicians with great career opportunities. At home I work to be a dad, spouse, and dog rancher. In my mind, I work to once again swim, bike and run on a daily basis.